Speakers » Kevin Roberts
Kevin Roberts is CEO Worldwide of Saatchi & Saatchi, one of the world’s leading advertising agencies.
He started his business career in the late 1960s with the influential London fashion house of Mary Quant, then worked in senior management and marketing positions with Procter & Gamble, became CEO of Pepsi-Cola Middle East, have been successfully leading Saatchi & Saatchi from 1997.
Kevin is the author of bestselling book Lovemarks: the Future Beyond Brands. Now published in 15 languages, Lovemarks has captured the hearts of business owners worldwide, speaking a new, fresh, common language - the language of love.
Kevin Roberts believes that the role of business is to make the world a better place for everyone, the power of ideas can make a real difference, love is the answer.
© 2013 TEDxNavigli • Art director Mariano Tomatis • This independent TEDx event is operated under license from TED.2015-10-30 10:53:35